#SOHAVÉGETNEMÉRŐS (#NEVERENDING) Musical with Fornax Support
The musical called #Sohavégetnemérős supported by Fornax will be in cinemas from the 1st of December. The film was inspired by the hits of Wellhello, a popular group founded by Tomi Flour and Diaz.
#Sohavégetnemérős is the film of a generation about the thinking, the problems, the intimate relationships and the world of today’s twenty somethings – almost all creators of the movie are under thirty. The film is set in five towns – Budapest, Zamárdi, Veszprém, Debrecen and Sopron – and a department store. The film that is innovative in its title, subject matter, creation and distribution will in all likelihood be introduced to the Hungarian audience in late fall, first with the help of the Mobile Cinemas cruising nationwide and with the support of Fornax.
Fornax was launched by brave, talented young people quarter of a century ago, and it became a successful company group counting several members. Consequently the company group believes in youth and talent. It is no coincidence that Fornax’s slogan is “Tradition and innovation”, as the company builds on fundamental values and tradition, but knows that the world and the IT industry is advanced by innovation and new ideas – that is why it decided to support the movie.
The film is neither a documentary nor a concert film, it is an exciting, novel genre, and the title is a reference to a line from a hit song of Wellhello. The well-known Wellhello hits will be accompanied by brand new songs written specifically for the movie.
The film gives us flashes of summer adventures of an extended generation – people in their late teens, twenties, early thirties. All vital aspects of their life pop up: the on-line world dominating their existence (Facebook, Instagram, Tinder, Snapchat…) in addition to parties, concerts and festivals. Let us „Like” the moment, let us be everywhere at the same time, or else we’ll miss out on life or whatever we believe to be life.
The revolutionary distribution will be taken care of by Mobile Cinema, an enterprise that has been working successfully for years. Before the actual cinema premier the company created to mitigate the excruciating lack of cinemas in small towns will take the film in 50 days to 100 Hungarian settlements where there are no working cinemas any more. Later on the film will come out on DVD as well. The film was produced by book-tv-film man Balázs Lévai, and directed by Dániel Tiszeker.